The Aveeno brand has harnessed the soothing power of ACTIVE NATURALS oatmeal to provide intensive and long lasting hydration to help relive and soothe dry, itchy, skin. Its patented Triple Oat formula contains oat essence, colloidal oatmeal, and oat oils to soothe and hydrates skin. It also contains ceramides that helps enhance skins ability to retain moisture, restoring the skins protective function. Skin is moisturized and feelings of tightness are alleviated. Also suitable for eczema prone skin.