Aveeno daily moisturizing lotion is clinically proven to improve the health of dry skin in 1 day, with significant improvement in 2 weeks. Formulated with active naturals colloidal oatmeal and rich emollients, this nourishing lotion helps prevent and protect dry skin for a full 24 hours. As a skin protectant active ingredient, oatmeal can help restore skin's normal ph and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin. Aveeno daily moisturising lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic. From humble beginnings in 1945, the story of the aveeno brand has been one of discovery. By unlocking nature’s powers through scientific advances, they have discovered ways to nurture and transform skin and hair to an enhanced state of natural health and beauty. Aveeno uses select natural ingredients because of their advanced benefits. These are called active naturals, natural ingredients uniquely formulated to deliver visible results. Scientists at aveeno follow highest standards of ingredient selection, formulation and manufacturing, with processes that retain the strength and purity of such ingredients.