Aveeno skin relief moisturizing lotion is a fast absorbing body lotion that starts to work immediately to nourish and restore essential moisture, so your skin feels softer and healthier. Formulated with active naturals triple oat complex with oat oil and natural shea butter, this lotion for sensitive skin is clinically shown to relieve, soothe extra-dry skin while moisturizing it for a full 24 hours. As a skin protectant active ingredient, oatmeal can help restore skin's normal ph and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin. Aveeno skin relief moisturizing lotion is also fragrance-free, steroid-free and gentle enough for sensitive skin. From humble beginnings in 1945, the story of the aveeno brand has been one of discovery. By unlocking nature’s powers through scientific advances, they have discovered ways to nurture and transform skin and hair to an enhanced state of natural health and beauty. Aveeno uses select natural ingredients because of their advanced benefits. These are called active naturals, natural ingredients uniquely formulated to deliver visible results. Scientists at aveeno follow highest standards of ingredient selection, formulation and manufacturing, with processes that retain the strength and purity of such ingredients.